UNCOVERING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant threat to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, developers have implemented sophisticated detection strategies. Thi

Banner ads are a ubiquitous form of online advertising that often appear at the sides of web pages. These rectangular advertisements serve graphical content to attract potential customers. Banner ads are known for their wide reach and ability to consistently promote products or businesses. They often utilize eye-catching designs and persuasive call